Reminiscents

I’ve read that our sense of smell is one of our strongest memory triggers. It’s sure true for me. Revlon Aquamarine lotion = my mother. Grapes on the vine = home, where we had a grape arbor running along the back of the house. Fresh mulch = gardens, spring, fall, everything good. Certain perfumes = certain people, for better or worse.

My family has even dubbed a certain scent “babydolls,” and we all know exactly what that is. I can sit here and remember the smell of my dad’s old records. I can think open that door of the buffet where they’re kept and breathe it in. I love that smell.

Think about what scents are triggers for you. Is it a certain flower, a season, a place? Some smells I can’t even define, yet they take me back. A certain fuel oil smell reminds me of being on the ship at Semester at Sea. Some disinfectant smells like grade school. Incense and church — Catholics know that one. And of course there’s “l’air du PAT bus,” a smelly remnant of all those years of commuting.

Imagine the power in all this. If you could assign a scent to something you wanted or needed to remember. “Why, the future value in 20 years of $1500 invested today at 6%? That’s as easy as cherry pie — $4965.” Or, “It’s the darnedest thing. I think of the smell of cinnamon and I can remember everyone’s birthdays.”

If only it worked that way.

Of course, you have to take the bad with the good. Not all smells trigger pleasant memories. But fortunately for me, nearly all of them are.

Simon & Garfunkel gave us the sounds of silence. I present the scent of memories. Breathe it in.

God gave us memories that we
might have roses in December. 
                                      ~ J. M. Barrie

It’s a creative thing.

Why in the world would I want/need a blog to be able to write?

I write for a living. That means writing all the time, nearly every day, to make my clients and their products, services, opinions, or accomplishments make sense, sound good, and drive customers wild with desire (or at least pique their interest). In return, they pay me for my time (most of them, anyway) and exercise their editorial privileges liberally.

In the end, what I write is what they want to say.

Here I get to write what I want to say.

No reviewer loops. No tracked changes. No Drafts 2, 3, 4, or beyond. No deadlines. No marketing-speak. No invoicing. No worries! Just a chance to do for myself what my business cards advise I can help my clients do: “Discover your voice.”

Why scatter my thoughts and day-to-day musings on the Web for all to see? Why not keep a journal instead?

I’m a good writer — a good business writer. But I want to remember how to be a good everyday writer too. I can be funny, poignant, thought-provoking, intelligent. Yet I’ll probably never publish a book or see my name in a by-line. Throngs of people won’t wait outside Barnes & Noble for my autograph or stay up late to see me on Letterman (or, gasp, Oprah!). But, a few of my friends and family might read my blog. Might be interested in what I think and how I express it. Might be tempted to discover their own voice along the way and create a blog too. But you know what? Even if no one else reads it, I’ll get a kick out of writing it. Out of seeing it up there on the Web. Out of knowing it’s what I wanted to say, how I wanted to say it. It’s a creative thing. It’s what all writers crave.

I don’t like to write. I like to have written. 
                                            ~William Zinsser

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